Our methodology

How we collect pricing and feature data

All pricing is collected directly from official provider websites, app store listings, official terms documents, and official FAQ pages. We do not accept pricing data directly from providers without independent verification, and we do not use third-party data feeds unless they have been reviewed and approved.

Every price point is linked to its source URL, dated at the time of verification, and assigned a confidence level. Pricing that cannot be confirmed from official sources is marked accordingly.

Real Cost — how we calculate what things actually cost

Standard pricing shown on marketing pages often understates the true cost. For each product we research, we calculate:

• •Device or purchase cost (where applicable)
• •Required subscription or recurring fees
• •Enrollment, setup, or initiation fees
• •First-year total cost (all required spending in year one)
• •Renewal-year cost (what you pay in subsequent years)

Promotional pricing is shown alongside standard pricing. We always display the post-promotion price and clearly indicate when a promotion expires. We do not use promotional pricing as the default comparison figure.

All cost figures reflect catalog-level pricing from official sources. They represent the actual cost structure of a product — not personalized projections based on individual usage.

My Wellness Spend — your personal tracked spending

My Wellness lets you record the products and memberships in your wellness stack along with what you personally pay. Your annualized spend is calculated from the price and billing frequency you enter — it reflects your tracked costs, not catalog prices.

Only items with a status of "Using" contribute to your total annual spend figure. Items marked "Considering" are tracked but excluded from spend calculations.

My Wellness data is private to your account and is never used to affect our editorial analysis, comparisons, or recommendations.

Cited, Not Claimed — our attribution standard

When Ethos Select summarizes independent testing results, expert findings, peer-reviewed studies, or regulatory data, we clearly cite the underlying source. We do not imply that Ethos Select conducted the underlying work — only that we have reviewed, verified, and stand behind the information we present.

The Ethos Select Researched designation means the required research standard for that product category has been completed and that material claims are supported by cited sources. The required standard varies by category:

• •Health Testing: pricing, included tests and biomarkers, cadence, clinical and lab information, limitations, terms, and relevant scientific or medical sources
• •Wearables: device price, required and optional subscriptions, specifications, compatibility, ownership costs, limitations, and relevant independent technical evidence
• •Supplements: the above, plus structured ingredients, ingredient forms, certifications, independent testing, and contaminant findings when such evidence is available and applicable

How we verify freshness

Wellness pricing and policies change frequently. Pricing that has not been reviewed within 60 days is flagged for re-verification. Terms that have not been reviewed within 90 days are flagged similarly.

Every published data point displays the date it was last verified. We show a caution indicator when pricing may be outdated. Users can submit corrections through our correction form, and all submissions are reviewed by a researcher before any change is published.

What we do not compare

We compare factual, publicly available information: pricing, membership tiers, features, access, contract terms, cancellation policies, and service structure. We do not compare clinical outcomes, efficacy, or medical benefits. We do not recommend wellness services for specific health conditions, diagnoses, or treatment needs.

All comparison content is informational. Nothing on this platform constitutes medical advice.

Source hierarchy

We weight sources by reliability in this order: 1. Official pricing pages 2. Official terms and policies 3. Official FAQs 4. Official app-store listings 5. Peer-reviewed studies and regulatory publications 6. Reputable independent testing organizations 7. Direct provider confirmation 8. Approved affiliate data feeds 9. User-submitted corrections (pending independent verification)

The exact numerical weights used in our confidence scoring are kept internal to prevent manipulation.